Your goals are our goals.
Eminence M&A Strategies was founded with a laser-focused vision to help owners successfully exit their businesses.
We do:
Deep discovery to determine YOUR vision of success.
Prioritize your schedule.
Simple, easy-to-understand, below-market fee structures.
A limited set of engagements where we are confident we can be successful and can give you best-in-class service.
Overcommunicate on the status of your transaction.
Have a deep network of advisors, analysts, valuation experts, and other professionals we leverage as needed.
Operate with the utmost confidentiality & discretion.
We Do Not:
Rush a transaction to meet our sales or revenue goals.
Create unnecessary stress with arbitrary timelines.
Use complicated success fee structures.
Engage large numbers of clients, limiting the time we have to support YOUR transaction.
Leave you in the dark, unsure of the status or next steps.
Have a bloated infrastructure and overhead, keeping your fees low and our services nimble.
Risk your business with poor confidentiality practices.
Meet Your M&A Advisors
Sarah Goodman
Managing Partner, President
For nearly 20 years, Sarah has worked with public and private companies, in a range of leadership capacities. Following an accomplished career with a firm contracted with numerous Fortune 100 brands, Sarah got started in M&A as she launched her own successful acquisition project.
Sarah has experience closing buy-side and sell-side M&A transactions, leveraging her own search, acquisition, and business ownership experience as well as accomplishment in the public and private sectors across a wide range of industries.
Sarah is active in multiple professional organizations, including as a member and Chapter Chair of the the Women Presidents Association, ProVisors Group Leader, Austin Business Woman, W Connect, among others.
Sarah is an active philanthropist in the Austin community, including as a Hat Trick Society Member with the 4ATX Foundation, the community outreach arm of the Austin FC MLS Team and on the board of Explore Austin.
Reagan Hales
M&A Advisor
Over the course of her 25 year career, Reagan has worked across multiple industries leveraging her background in finance and partnership development. Following a career that included fixed-income sales and trading with Merrill Lynch, Reagan continued her professional journey by developing and leading international public-private partnerships within higher education, government, and fintech sectors.
Reagan’s interest in M&A arose after serving as an executive in economic development, igniting her passion to accelerate entrepreneurial growth. Working with lower middle market companies in the M&A arena alerted her to the need for strategic financial education and support for growth-minded entrepreneurs. It was at this point that Reagan started her own fractional CFO consulting business, The Fractional Company.
A Texas native and hill country resident, Reagan is actively involved in her community.
Kristen Thompson
M&A Advisor, JD, CM&AP
Kristen Thompson is a licensed attorney with experience in M&A, capital markets, and tech transactions at leading global law firms. She has also served as in-house counsel for a major software company where she negotiated and closed licensing deals with global semiconductor manufacturers. In addition to her legal work, Kristen has held various business roles that have deepened her understanding of operations, sales, marketing, and product management. This blend of legal and business experience allows her to effectively understand and meet the diverse needs of our M&A advisory clients.
Outside of work, Kristen enjoys backcountry skiing and mountain biking with her black lab, Alta.
Mark Eiland, CM&AP, Realtor®
M&A Advisor
Mark Eiland is a strategist, visionary, and innovator with an accomplished track record spanning a 30-year business career. Mark’s leadership experience in both corporate and entrepreneurial settings brings a wealth of knowledge in strategy, planning, and operations.
Mark is a Certified M&A Professional (CM&AP), a licensed Realtor® with eXp Commercial, and a member of the Association of Corporate Growth (ACG).
Heidi Moncivaiz Lawson
Operations Associate
Heidi has over twenty years of experience in relationship management and development as a technical recruiter for public and private companies. She leverages this expertise to build buyer and investor relationships and lead outreach for our exclusive private offerings.
In her free time, Heidi enjoys running, traveling and spending time with her family.
What Our Clients Have To Say
“I will be forever grateful”
Sarah Goodman has made a huge difference in my company and the way I view business, my products, and life in general. I would recommend her work to anyone and believe she has made a huge difference in my vision, plan, scope, and overall success of my business.
Jack M.
“I am now a consultant instead of a C.E.O. That was the result I was looking for!”
“They are superstars in their field. Our experience is that they earned their fee many times over in the sales price we got and the diligence they demonstrated in getting the deal done. Their service is complete in everything we saw.”
John P.
“If you’re serious about finding a buyer, meet Sarah”
We’ve worked with a few other brokers and found them mostly to be terrible.
We can’t speak highly enough about Sarah.
Matt S.
“Fantastic!”
Just want to say thanks for your great work - you've been fantastic to work with and hope we get a chance to do it again.
Rodney D.